Packaging Hub

Mockup & Layouts of Brand Assets

The coordinated image is the means by which, regardless of the number, complexity and size of the communicative phenomena, the resulting image is perceived from the outside as coming from the same entity. This semiotic coherence makes the communication process more efficient because it provides recipients with precise points of reference, but above all it induces a process of progressive recognition of the company or brand and its business with positive consequences on its success.

Hence the importance, especially for commercial activities organized through an affiliation contract, of creating a coordinated image that will then translate into all the consumables used in the business.

Sign and brand For affiliation with The Gelatist, the franchisee must be obliged to comply with the guidelines for furnishing and for the use of the brand and signs.

The starting point for the coordinated image is the sign and the corporate brand.

The sign must therefore comply with the franchisor’s settings and directives. Below is the logo of The Gelatist chain, which is duly filed with the Italian Patent and Trademark Office. The Gelatist brand can be used by the affiliate only and exclusively as part of the activities covered by the signed affiliation contract

1 The documentation proving the registration is available at the franchisor’s headquarters.
3.1. Consumable Products

All consumables bearing the The Gelatist brand will be made and sold directly by Start Up 2013 S.r.l ..
List of consumables supplied and to follow the corresponding graphic layout:

• business cards (image 1)
• shopping bags – paper bags (image 2)
• gelato cups (image 3)
• napkins for dispensers 17 cm x 17 cm (image 4)
• labels with name, weight and price for each product displayed in the windows (image 5)
• crystal glass (image 6)
• milkshake glass (image 7)
• paper cone holders (image 8)
• kraft bags (image 9)
– cake dies (image 10)
• adhesive strip for take-away trays (image 11)
• macarons boxes (image 12)
• stickers (image 13)
• paper crêpes holders (image 14)
• packaging brik acqua (image 15)
• labels juice and centrifuge (image 16)
• labels creamed jars (image 17)
• labels topping sauce (image 18)